Tenders & News for seriousgaming and gamification

Advice

opinion
1

The unnecessary demonisation of games

Without denying the shortcomings of some games (too much violence, addiction and so on) much of negative press surrounding games is clearly uncalled for. Should we ignore the many positive aspects of an industry because some of its products are not politically or socially correct? I don’t think so. Let’s examine the two most frequently cited clichés about video games and players. Video games are violent and shallow  During my career in the video games market, a brilliant partner used to say that video games are only really a reflection of the way children have always played. Some are playing cowboy and Indians, or war, others racing bikes and the rest play football. But don’t forget that some of them also play with Lego or Chess. A video game is merely the replication of all these activities.

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Glückliches Kind vor Tafel mit Muskeln aus Kreide dahinter
28

Gamification: how to build on deep rooted motivation?

According to Gallup research only 31.7 per cent of employees feel engaged in their company and the most educated are the least involved. It’s a figure that should prompt every manager to rethink the way they operate. Can a company afford to have nearly 70 per cent of its employees neutral or negative about their employer? The correlation of such a state of affairs with measurable elements (productivity, sick days etc ..) is well established. Equally important, in the era of all-powerful social networks, you have to wonder about the impact of such a figure on the reputation of the company, the validity of the employer’s brand and more broadly its attractiveness. Here’s why gamification can be regarded as one of the remedies to this early 21st century problem.

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Glückliches Kind vor Tafel mit Muskeln aus Kreide dahinter
1

What can you expect from an advergame ?

At a time when communication is becoming ever more digital and social networks are imposing their ‘virality’ and influence, advertising and communication games are weapons with increasing relevance. Impressive results can be obtained with a relatively low budget. What you can expect from these games:

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opinion
12

Carrot and stick versus gamification

For decades now, good management has been a mixture of intrinsic motivation and extrinsic motivation (usually money). If you perform well you get a bonus; if you don’t you get nothing and are passed over for promotion.

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Glückliches Kind vor Tafel mit Muskeln aus Kreide dahinter
10

What can you expect from a communication game ?

Brand value depends in large part on image. Since the middle of the 20th century and the appearance of mass consumption, brand image has been a critical goal of marketing. Today a recent concept has been added, that of the ’employer brand’, precious to HR and critical when it comes to a company’s attractiveness. What can you expect from a communication game in this context?

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