Tenders & News for seriousgaming and gamification



Q&A: Simon Jones, director Unreal Engine Enterprise

Video games development engine Unreal, has been the dominant dev platform in the console and PC gaming sector for some years now. And with the creation of a new division Unreal Engine Enterprise, it is taking its cutting edge gaming technology into business sectors and has already been used in a number of exciting and varied applications, including  the use of gaming’s current hot spot – virtual reality. We spoke to director Simon Jones, about the development giant’s plan to get businesses using Unreal to enhance their marketing and design….

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Q&A: Pete Jenkins, chair, GamFed

We spoke to Pete Jenkins, chair of international body GamFed, about what his organisation aims to achieve and how it is assisting in the growth of serious games and gamification….

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Interview Sue Bohle: Serious Games Association

A leading light in the games industry for more than 25 years, helping to build the Game Development Conference from a small gathering of programmers into a prominent industry gathering, Sue Bohle launched the Serious Games Association in 2010. SGI talks to her about the organisation’s mission to advance the growth of the sector…

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INTERVIEW: Vries enlightening

Playful Company boss, Thijs de Vries, shared his thoughts on the progress of the serious gaming market, and his own approach towards using games as a strategic solution…

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Video Interview Yu-Kai Chou

Recently voted gamification guru of the year at the Gamification World Congress, Yu-Kai Chou explains his philosophy and how his eight-point Octalysis framework works as an approach to gamification and serious gaming….

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Lab technicians

French serious games company Manzalab, has an impressive roster of clients past and present and is applying its Replica dialogue system to a number of different training scenarios from HR to social care. Ronnie Dungan spoke to president Clement Merville to find out more…

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Interview Bryce Johnson, CEO, GameIt

GameIt has been working with a variety of different brands to introduce its quiz and reward-based gamification to customers, to great effect. Ronnie Dungan spoke to CEO Bryce Johnson, to find out more about how GameIt plays the game…

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Q&A: Sebastian Deterding

We caught up with Dr. Sebastian Deterding, a designer and researcher working on playful, gameful, and motivational design for “human flourishing”, according to his extensive CV. He is an Assistant Professor at the Playable Innovative Technologies Lab at Northeastern University (Boston, MA), as well as a fellow of the RMIT Games and Experimental Entertainment Laboratory (Melbourne, Australia), and affiliated researcher at the Hans Bredow Institute for Media Research (Hamburg, Germany). He is an associate of the international design agency Hubbub and founder and principal designer of the boutique design agency Coding Conduct, working for clients including the BBC, BMW, Deutsche Telekom, Greenpeace, Novartis, Otto Group, and numerous startups. He is founder and organizer of the Gamification Research Network, and co-editor of The Gameful World (MIT Press, 2015), a book about the ludification of culture.

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