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Case studies

FIFA 15
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CASE STUDY: Bunchball and EA’s FIFA Fan Rewards project

Electronic Arts (EA) is a global leader in digital interactive entertainment, delivering games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. Headquartered in Redwood City, California, EA posted GAAP net revenue of $4.5 billion in fiscal year 2015 and has more than 300 million registered players around the world.

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